Harvest Is Over - Better Get the Ladder
When business is good and customers are eager to buy, it sure is a great time. Business seems bountiful and everlasting. You're hot. The phone is ringing, orders come through a cornucopia of the internet, customers stand in line... easy pickings... like harvest time in an orchard and all you have to do is just walk over to a tree and pluck another apple... one customer after another... you feel that you are a business genius. Here's some advice from someone who has been there: better enjoy it while it lasts. Because, after a while, the orchard is picked over. Sometimes there is a drought. Insects or disease or a frost attacks the crop. Customers now are standing in line somewhere else for the next shiny thing. The market swings in other directions away from you. The easy pickings are long gone. Customers have dwindled. You are no longer a genius, what oh what to do? Wringing your hands doesn't help. In the orchard, some starve because they can't get to the harder-to...